A major undercurrent is brewing in Public Relations – the automation of PR process. Now you can manage every aspect of your communication programs with the MediaRoom™ our feature packed CRM software built especially for PR people. This web-based tool kit combines the best of PR, interactive and database marketing to revolutionize the way you work.

You can create, manage and measure all of your PR campaigns with one tool, automating everything from managing PR events to crisis control. Mobilize publicists, campaign managers, executive management, spokespeople and field teams, realizing all of your initiatives with one single point of access.

Unleash the power of our built-in web-based call centre to deploy all of your PR follow-up teams, and measure their calling output, email sends, open rates and media interview commitments as they happen.